{"id":1962,"date":"2024-09-18T12:39:54","date_gmt":"2024-09-18T12:39:54","guid":{"rendered":"https:\/\/dc20.digital-college1.in\/home\/?p=1962"},"modified":"2025-03-05T08:43:24","modified_gmt":"2025-03-05T08:43:24","slug":"bereal-strategie-communication","status":"publish","type":"post","link":"https:\/\/yonamariepy.com\/home\/bereal-strategie-communication\/","title":{"rendered":"BeReal."},"content":{"rendered":"\t\t
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Strat\u00e9gie & D\u00e9veloppement<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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*Projet fictif<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStrat\u00e9gie<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCr\u00e9ation de contenu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Notification\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBeReal. a boulevers\u00e9 les codes des r\u00e9seaux sociaux en misant sur l\u2019instantan\u00e9it\u00e9 et l\u2019authenticit\u00e9. Mais comment p\u00e9renniser son succ\u00e8s et continuer \u00e0 engager son audience face \u00e0 une concurrence croissante ?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AUDIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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un d\u00e9fi de croissance<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BeReal. s\u2019est impos\u00e9 en quelques mois comme une alternative aux r\u00e9seaux sociaux traditionnels, pr\u00f4nant le naturel et l\u2019instantan\u00e9it\u00e9. Cependant, face \u00e0 son succ\u00e8s fulgurant, la plateforme se heurte \u00e0 plusieurs d\u00e9fis : comment fid\u00e9liser une audience qui, par nature, est volatile ? Comment \u00e9viter l\u2019effet de lassitude qui guette toute tendance virale ? Et surtout, comment mon\u00e9tiser ce concept sans trahir son ADN ? Ce diagnostic a permis d\u2019identifier les leviers \u00e0 activer pour construire une\u00a0strat\u00e9gie communication pour BeReal. durable et engageante<\/b><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Graphique\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Analyse SWOT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exp\u00e9rience authentique, engagement \u00e9lev\u00e9.
Manque de mon\u00e9tisation, difficult\u00e9 \u00e0 fid\u00e9liser sur le long terme. Expansion internationale, diversification des fonctionnalit\u00e9s. Copi\u00e9e par d\u2019autres r\u00e9seaux sociaux, perte d\u2019int\u00e9r\u00eat des utilisateurs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Positionnement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Plus d’engagement quotidien, mais moins d’utilisateurs. Une force sur le Social Media faible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Probl\u00e9matique<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comment BeReal. peut-il \u00e9voluer sans perdre son essence et maintenir l\u2019engagement de sa communaut\u00e9 ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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STRAT\u00c9GIE SOCIAL MEDIA <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dynamiser et fid\u00e9liser la communaut\u00e9<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BeReal. mise sur un mod\u00e8le qui repose sur l\u2019usage quotidien et spontan\u00e9 de son application. Mais un constat s\u2019impose : l\u2019effet de nouveaut\u00e9 ne suffit plus, et la plateforme doit enrichir son \u00e9cosyst\u00e8me pour continuer \u00e0 engager ses utilisateurs. Nous avons donc d\u00e9velopp\u00e9 au sein de la strat\u00e9gie de communication pour BeReal. une strat\u00e9gie Social Media qui joue sur l\u2019exclusivit\u00e9, la gamification et l\u2019interaction<\/b><\/span>, tout en restant fid\u00e8le \u00e0 son concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Strat\u00e9gie<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Strat\u00e9gie<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>
\"Aper\u00e7u<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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PUBLICIT\u00c9 & INFLUENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un storytelling immersif<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dans un univers satur\u00e9 de contenus filtr\u00e9s et ultra-travaill\u00e9s, BeReal. doit renforcer son image d\u2019authenticit\u00e9. Conception d’une campagne publicitaire immersive<\/b><\/span> o\u00f9 le message principal repose sur la spontan\u00e9it\u00e9 et la sinc\u00e9rit\u00e9 des moments captur\u00e9s. L\u2019id\u00e9e est simple : mettre en avant de vrais moments, de vraies \u00e9motions, sans artifice<\/b><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Publicit\u00e9 immersive sur Instagram et Snapchat Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Influenceurs s\u00e9lectionn\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Influenceuses\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Budget publicitaire<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"R\u00e9partition\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Logiciels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tDossier complet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 travers cette strat\u00e9gie de communication pour BeReal, j\u2019ai d\u00e9montr\u00e9 comment une marque peut renouer avec son ADN tout en boostant son engagement. Entre campagne social media, influence et publicit\u00e9 digitale, ce projet illustre ma capacit\u00e9 \u00e0 concevoir une strat\u00e9gie percutante et adapt\u00e9e aux nouvelles tendances du marketing digital. Un bel exemple de mon expertise en communication digitale et brand content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un projet en t\u00eate ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

BeReal. a boulevers\u00e9 les codes des r\u00e9seaux sociaux en misant sur l\u2019instantan\u00e9it\u00e9 et l\u2019authenticit\u00e9. Mais comment p\u00e9renniser son succ\u00e8s et continuer \u00e0 engager son audience face \u00e0 une concurrence croissante ?<\/p>\n","protected":false},"author":1,"featured_media":1963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[35],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projets","tag-strategie"],"yoast_head":"\nBeReal. 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